12 March 2007

Virgin Radio's 25p charge to text prerecorded show

Virgin Radio is the latest broadcaster to become embroiled in the premium rate phone row, after it emerged that listeners were invited to pay 25p to text a show that was not live.

A Mail on Sunday reader complained to the paper after he texted a request to Suggs' Virgin Party Classics last October, only to see the presenter appear on live television just minutes later.

Texts to Virgin Radio's studio number, 81215, cost 25p — which is split between the station and the mobile phone operator.

A Virgin Radio spokeswoman told the Mail on Sunday that the show had been recorded on that occasion, but would not say how many texts had been received.

She said: "Suggs is extremely busy and has a number of commitments including his music career and various TV appearances.

"On this occasion the show was pre-recorded but all the texts we get go into an email inbox which will still be used at some point — it's not that those requests will go to waste."

Premier rate phone regulator Icstis has said it would investigate the complaint.

An Icstis spokeswoman told the Mail on Sunday: "You can't portray something as live if it's not. We would have to hear a transcript of the show to see what words were used."

Icstis is also investigating five TV shows over irregularities in the way premium-rate competitions are run.

1 comment:

Anonymous said...

Damn, these people act like if they pay for a text that they should "get what they paid for"....

I guess a "voicetracked" or pre-recorded show is common over here... so what that he was recorded? get over it..