The future of radio is visual, says Sharath Chandra from India's Radio Mirchi, who put in an appearance at this year's Radio Academy "Radio At The Edge" conference (more from Cridland's bloggy blogg blog).Visual radio allows users to receive information on songs being played, download ringtones and participate in contests through mobile phones. So, how well is it taking off in India?
This from Indian digital news site, ContentSutra:
According to “sources from Radio Mirchi”, visual radio penetration in India is 10 percent in Delhi and six-seven percent in Mumbai...
[But] one problem is that people don’t know how to turn visual radio features on. A P Parigi, CEO of Entertainment Network India Ltd, says that the initial response is encouraging (is it really?); a marketing plan is in the works to drive usage.
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